CATHERINE RYAN HOWARD

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In my post Why Promoting Your Book Online is (a bit) like Fight Club, I explained why the only kind of online book promotion that works is stuff that doesn’t just promote your book and, above everything else, makes the internet better.

“People aren’t using social media because they love being sold stuff. They’re using it, I think, for one or more of the following three reasons:

  1. Because they want to be entertained
  2. Because they’re looking for specific information
  3. Because they want to connect with other people (connect as in virtually meet, but also as in relate to).

From what I’ve seen over the past two years, both in trying to sell my own books and watching what other self-published and traditionally published authors have done to try to sell theirs, is that your promotional efforts have to have a value of their own, and that value has to satisfy one…

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